Expert Consultancy in Market Access

Strategy, Value Communication, Pricing, and Health-System Impact

Supporting pharmaceutical companies, foundations, and patient organisations in creating sustainable value

Inspiria applies a system‑level understanding of health‑care decision‑making to turn insight and evidence into impact.

How We Work

From insight to impact

Inspiria combines deep industry knowledge, rigorous analysis, and practical experience to deliver solutions with measurable, real-world impact. Inspiria is built on collaboration, transparency, and a system-level understanding of how health-care decisions create value for patients, payers, and society.

“We keep things practical: evidence and strategy shaped by what you actually need.”

What We Do

Market access, value, and health-system impact

Inspiria helps pharmaceutical companies, patient organisations, and foundations to create value within complex health care systems through evidence based insight and strategic support.

  • Market access strategy, value communication, pricing, and reimbursement
  • Strategic navigation of Danish and international access requirements and market dynamics
  • Evidence generation aligned with decision‑makers’ needs and processes
  • Articulation of patient‑relevant outcomes and system‑level impact

We work from patient-level insights to system-level outcomes to assess broader health‑system effects and the societal value of health‑care initiatives and investments – connecting insight and evidence with real‑world access and impact.

“I measure success by whether my work helps you make better decisions.”

- Anne Danø

Why Inspiria?

Deep experience, analytical rigour, and trusted partnership

  • 19+ years of experience in the pharmaceutical industry and consultancy
  • Proven expertise in market access, strategy, value communication, pricing and health economics.
  • Strong track record supporting global, Nordic and Danish pharmaceutical companies, as well as Danish patient organisations, municipalities, and foundations.
  • Independent and trusted partner delivering high-impact, customised solutions.
Inspiria collaborates with a network of highly qualified and inspiring professionals to deliver projects and results tailored to each client’s needs.

“Our key services span the full pathway from insight to impact.“

Key Services

Insigtht, Evidence, Access, Impact

Market Access Strategy

Strategic support to navigate complex regulatory, HTA, and reimbursement landscapes, including access planning, evidence and data strategy, stakeholder mapping, and market‑specific positioning across global and Danish contexts.

Reimbursement Dossiers & HTA Applications

Preparation and strategic support for reimbursement dossiers and HTA applications, including submissions to the Danish Medicines Agency and the Danish Medicines Council. 

Value Communication & Core Value Dossier Development

Development of clear, compelling value propositions and documentation for payers and other health-care stakeholders, including core value dossiers, payer value stories, and support in addressing and responding to payer questions and objections. 

Flexible Market Access Resourcing

Stepping in as part of your market access team to manage core activities and maintain project flow during peak periods, leave cover, or short term capacity needs.

Scientific & Medical Evidence Development

Development of real-world evidence manuscripts, analyses, and reports for peer-reviewed journals and professional audiences.

System-Level and Patient-Centred Value Analysis

Strategic and analytical work supporting foundations and patient organisations in understanding, articulating, and communicating patient‑relevant outcomes, system‑level effects, and broader societal impact of health‑care initiatives, programmes, and investments. 

“Inspiria can step in as an integrated part of your market access team when you need extra capacity — working independently and keeping momentum while your team focuses on what matters most.”

About Anne Danø

Founder and senior expert in market access and health economics

Anne Danø is the Founder and Managing Director of Inspiria.

  • Holds a PhD in Economics from the University of Copenhagen
  • Oecon in Economics from the University of Aarhus
  • 19+ years of experience in the pharmaceutical industry and consulting
  • Former Partner and Senior Director at Incentive ApS and Zealth ApS
  • Research Fellow at AKF for 9 years.
  • Extensive expertise in strategy, market access, value communication, pricing, and health economics.
  • Expertise in global and Nordic commercialisation of pharmaceuticals.
  • Expert in evaluation of health-care initiatives.
  • Author of approximately 20 peer-reviewed articles (selected publications available via ORCID): Anne Danoe (0000-0003-2051-5186)

In addition, Anne is a certified nature therapist and offers nature‑based development programmes for individuals, groups and organisations through a separate practice. These programmes integrate strategic reflection with sensory and human experience, supporting personal development, career choices, stronger relationships & collaboration, stress prevention, and sustainable well-being.

More information is available at inspiria-natur.dk.

Contact

Anne Danø
Founder and Managing Director